Now, before you get overwhelmed, stay with me. The use of parentheses is pretty neat because it gives us the ability to combine operators. This also means that it won’t pull in results from vice presidents who do not have the word “senior” added to their title. Not using quotation marks will trigger the search to look at each word individually, so the search might yield results that only mention one of the words, such as “president.”Įxample: My continuous example of “senior vice president” yields ONLY results that have senior vice president on their page. Who needs marketers, anyway? (Just kidding!) Using quotesĪs we addressed earlier, the use of “” (quotation marks) allows you to generate results that specifically contain the exact phrase you are searching for.
By using the NOT operator, your results exclude any individuals that fall in line with the keyword you don’t want.Įxample: “Senior vice president” NOT marketing will yield you senior vice presidents of every field EXCEPT marketing. NOT is the operator to use when you want to omit certain results.
OR equals options.Įxample: You can search for “senior vice president” OR “founder” OR “director.” You’ll get results that show all of these options at once by using OR. The beauty of the operator OR is that it lets you search multiple keywords and does not limit the results you get. This specifically brings me results that include the exact title, word for word. Notice that I put “senior vice president” in quotations. So to use the operator AND, I’d search “senior vice president” AND advertising AND marketing. This makes sure that it yields users that really fit what you're looking for.Įxample: Let’s say I’m looking for an individual who is a “senior vice president” and has experience with advertising and marketing. There is no limit to how many times we incorporate AND, so if we want specific results, we keep adding AND between keywords. This is where we introduce the operator AND, and yes, it has to be capitalized. Let’s say that you have two or more keywords that you want to use to filter your results.
#BOOLEAN SEARCH TOOLS HOW TO#
So let’s jump in and see how to use these five operators to your advantage. The beauty of using Boolean is the power that it has to help you cut time and find your target audience. Basics of using Boolean search for social selling And while it might look confusing, I promise that it’s really not. We’ll elaborate as we explain them in more detail below but basically- you can use these operators by themselves or combine them with any of the other five to create what is known as a search string.īasically, think of a long equation that yields very specific results. Boolean search is an advanced feature that lets you use five operators (OR, AND, NOT, quotation marks and brackets) with your keywords. In case you got too excited and had to go look for your socks, I’ll explain Boolean again. If you’re really trying to hone in on the perfect target, you don’t need extraneous results. Using just five elements, it helps you create search strings (basically equations) with your keywords so that you get very specific results. Boolean Search is an incredible feature that very few people know about when using LinkedIn. Okay, stop looking at me like that, let me explain. Now, I’m going to need you to sit down and hold onto your chair because I’m about to blow your socks off. The benefit of using Sales Navigator is the simple fact that it provides you with tools that cater to targeting ideal audiences. So you’re adamant about generating great leads? Well, you have come to the right place to learn how to do that with LinkedIn Sales Navigator. How to use LinkedIn Boolean Search For Better Prospecting, with examples on how to use Boolean Strings Operators that get better results
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